In anticipation of the upcoming college basketball season and the much-awaited “Midnight Madness” festivities nationwide, Adidas introduces the Forum 84 low Collection, catered to four NCAA programs in partnership.
Adidas Forum 84 Low For the Win
After the resounding success of the Rivalry collection, which was exclusively designed for university students and fans, Adidas is thrilled to expand its range of personalized streetwear to additional campuses.
Peter Gellert, the Director of Adidas Originals Basketball Footwear, expressed his excitement: “We received an overwhelming response to the Rivalry collection last month, and now we’re delighted to bring the same level of customization and style to even more universities.
As one of the most iconic basketball sneakers turned streetwear staples, The Forum perfectly embodies the essence of university colors with its unparalleled versatility.
The return of an ’80s basketball legend
Introduced in the 1980s, the Adidas Forum quickly gained popularity both on the basketball court and in the music industry, being sported by renowned figures. Now, enthusiasts and students from the University of Kansas, Indiana University, the University of Louisville, and Arizona State University can enhance their collections with the Forum sneakers, available in their respective college colors.
Jeanne Schneider, the director of NCAA Sports Marketing at Adidas, expressed, “The launch of this Forum collection represents our commitment to providing the finest products directly to our partner universities and their communities.
The Sneaker features a comfortable and supportive sock-like construction
This line celebrates the Hoosiers, Jayhawks, Sun Devils, and Cards as they embark on the basketball season. We are thrilled to continue introducing products that bring students and fans closer to their beloved teams.
In a move to reinforce its commitment to university partners and fans, the brand is launching the latest Forum collection. This follows a remarkable period of investments made by Adidas Originals during this autumn season.
The is adidas Forum Low available in a variety of colorways
The brand recently introduced an exclusive footwear line specifically designed for university students and supporters.
Moreover, the brand achieved a milestone when the University of Nebraska-Lincoln Women’s Volleyball team set a new global record for attendance at a women’s sporting event. A staggering 92,003 fans gathered at Memorial Stadium for Volleyball Day in Nebraska.
The adidas Forum 84 Low is a must-have for any sneaker collection
Starting from Sunday, Oct. 1, students and fans will have the opportunity to purchase the latest Forum colorways on adidas.com and the adidas app for the price of $120.