At Copenhagen Fashion Week SS24, GANNI showcased their second collaboration with New Balance on Thursday August 10th, launching a limited-edition trio of sneakers based on the classic 1906R and RC30 silhouettes. The affordable luxury brand put a fresh spin on the iconic designs for a unique touch.
To mark the occasion, the two brands celebrated by hosting a memorable fashion week closing party at Apollo Bar. There, guests enjoyed an energetic atmosphere supplied by local musicians Adidadi and Are We On Air Arman Naféei. Dancing on tables and singing along to the infectious beats, it was a truly joyous night that will be remembered for a long time.
The innovative partnership between GANNI and New Balance is a reflection of their mutual aspiration for artistic expression and responsibility. Following the triumph of their prior collaboration, the new line of designs will entice fashion lovers with inventive concepts and eye-catching aesthetics.
“We are so hyped to be launching our second collaboration with the New Balance team. Honestly, we have had so much fun working on this, there is such a creative synergy between us and a lot of mutual respect for what we both bring to the table. Collaboration is such a source of energy for me, I love working with people and finding new creative heights together. I can’t wait to go dancing in these!”
“We are so hyped to be launching our second collaboration with the New Balance team. Honestly, we have had so much fun working on this, there is such a creative synergy between us and a lot of mutual respect for what we both bring to the table. Collaboration is such a source of energy for me, I love working with people and finding new creative heights together. I can’t wait to go dancing in these!”
Ditte Reffstrup, Creative Director, GANNI
“At New Balance, our teams couldn’t be more excited to be working on another project with GANNI; our brands share an organic connection and a vision of fearless creativity. Our second collaboration has a similar boldness to our first but tells a completely new story. We can’t wait for consumers to get a taste of this next iteration!”
Lauren Fitzsimmons, Marketing Manager, EMEA at New Balance
The beloved cartoonist Suerynn Lee graced the GANNI campaign with her Brooklyn-based, New York Times style of artistry. Giving energy to the endeavor, her playful illustrations feature GANNI Creative Director Ditte Reffstrup and New Balance ambassador and tennis superstar Coco Gauff. The images depict classic recreations and everyday athletics, and can be seen on billboards in Copenhagen, London and New York City.
Featuring a riff on 2000s running styles, the iconic GANNI x New Balance NB 1906R drops in Egret and an optimistic Blazing Yellow colorways. For launch dates and locations, please see below.
- Embargo: August 10th @ 7:00pm CEST, 1:00pm EST
- GANNI exclusive launch date:
- On August 16th the 1906 colourways will launch in all regions, RC30 (exclusive) will launch in EMEA and the US.
- On August 25th the exclusive RC30 will launch in China.
- All pieces will be available on GANNI.com and at select GANNI stores.
- New Balance global launch date: On August 18th the 1906 colourways will launch globally on NewBalance.com and at select New Balance stores.
The GANNI x New Balance collaboration colourway of the classic RC30 Trackster – only available at GANNI stores and at GANNI.com– is reinterpreted in bumblebee black and yellow and features the classic ripple sole. Each pair invites you to race towards the future.
The shoes will have a suggested retail pricing of $170 USD / 1,400 DKK / 180 EUR RC30 $120 USD / 1,050 DKK / 130 EUR.
